Functional Testing for e-commerce: Top Functionalities Covered

Online stores are gaining momentum due to the convenience offered to the customers. How this convenience is delivered, have you ever thought? Well, the answer lies in functional testing. 

Let’s take a look at some of the crucial functional tests required to make your online shop the preferred destination for the buyers and to help you have a higher conversion rate.

1. User profile creation and registration: A prospective buyer needs to submit details like address and phone number, and other personal details. This form is the first contact point and requires the users to interact. The more convenient, short, accessible yet contributing to the shopping experience it is, the higher the chances of customer retention.
2. Catalog and cart updation: The most dynamic parts of an e-commerce store apart from the home page will be product catalog and cart. Customers want to find the products precisely the way they expect. Also, they would love to have the cart that offers a quick re-check and smooth transitioning to next step. The functional testing services use automated test cases to check the immediacy and user-centricity of these portions.
3. Payment methods: Once the selection is made, the next step is to pay. Making online payment or cash payment, and using vouchers and promotional coupons are nothing but the functionalities. To provide the best experience, the testers have to confirm how these features behave with response to customer inputs. Safety, ease of access, and convenience to make returns can reduce the bounce rate considerably.
4. Order tracking: An online customer needs to feel well-attended at every stage. Especially, when the payment is made online, the online stores need to be more careful. A thorough functional test case for order management includes how functions like sending custom and truly personalized alerts, and providing the visual presentation of the order processing and packing, etc. perform.
5. Automated catalog updation and enrichment: E-commerce stores have to be quite agile in maintaining catalog. A single action of picking the item and placing it in the cart requires making changes at the backend. It has to have automated working and takes good functional testing to deliver results.

Wrapping up,

The most sought-after factors common to all these features are user-friendliness, speed, ease of navigation and processes, better visibility, personalization, and accessibility. A professional functional testing service checks these features and ultimately helps bring an e-commerce website or application that behaves as customer expectations.